Deliverables:
● Paid Social Media Campaign:
○ 6 boosted X posts across 4 weeks, spaced to maintain consistent engagement. Each post will include a direct URL for conversion tracking.
○ Instagram Ads and Facebook Ads targeted at a curated audience base to expand reach and boost conversions.
○ Ads to be designed with high engagement in mind, using creative, interactive elements like polls or giveaways to encourage user participation. A/B testing can be leveraged to determine what best resonates with our core audience base.
● Display Ads:
○ 1-month banner ad placement on bitcoinmagazine.com.
○ Homepage ad slot feature (currently pointed to the 2025 Bitcoin Conference) for the duration of the campaign.
● Newsletter Features:
○ 2 dedicated feature ads in Bitcoin Magazine’s Daily Newsletter.
○ 1 dedicated article slot for a sponsored editorial piece.
● Sponsored Content Article:
○ One sponsored content article published on bitcoinmagazine.com (subject to editorial feedback and approval).
○ The article will be promoted across Bitcoin Magazine’s social channels and Daily Newsletter for increased visibility.
● Performance Tracking:
○ Full performance dashboard providing detailed insights into traffic, conversions, and user engagement from the entire campaign.
○ Post-campaign report with actionable insights for future sponsorship.
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