Campaign Deliverables
Boosted X (Twitter) Posts
6 boosted posts with two format options:
• Reply Tweet Boost: A reply to a high-performing post on the Bitcoin Magazine timeline
• Paid Ad: Targeted off-timeline ad optimized through segmentation and A/B testing
Meta Ads
Paid ads across Instagram and Facebook targeting a predefined audience to expand reach and engagement.
Display Ads on BitcoinMagazine.com
• 1-month banner campaign
• Ad sizes: 728x90 (menu), 800x1000 (hero), 970x250 (banner), 300x250 (side)
• Featured homepage slot (970x90) for full campaign duration
Sponsored Content Article
• 1 article on BitcoinMagazine.com (subject to editorial review)
• Promoted via X, Instagram Stories, and Daily Newsletter
Newsletter Features
• 2 ad placements in the Daily Newsletter (50k+ subscribers)
• 1 sponsored article feature
Performance Reporting
Detailed post-campaign report covering:
• Social & Meta Ads: Impressions, clicks, CTR
• Display Ads: Performance by size and placement
• Sponsored Article: Impressions, clicks, CTR
• Newsletter Ads: Impressions, open rates, CTR
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