Deliverables:
● Boosted Social Media Posts:
○ 4 boosted X posts over 2 weeks, each linked to your desired click-through landing page for tracking direct conversions. Posts spread strategically to maintain visibility. A/B testing can be leveraged to determine what best resonates with our core audience base.
○ Instagram Story ads targeting a pre-defined audience, expanding the reach and boosting engagement beyond X.
● Display Ads:
○ 2-week banner ad placement on bitcoinmagazine.com.
○ Homepage ad slot feature (currently pointed to the 2025 Bitcoin Conference) for the duration of the campaign.
● Newsletter Feature:
○ 2 ad features in Bitcoin Magazine’s Daily Newsletter, sent to over 100k active subscribers, to further drive awareness and conversion.
● Performance Tracking:
○ Detailed analytics report on social media performance, including reach, engagement, and direct conversion data from boosted posts.
○ Newsletter ad performance: impressions, open rates, and CTR.
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