Campaign Deliverables
Boosted Social Posts (X / Twitter)
You’ll receive four boosted posts on X, with two options to choose from:
• Reply Tweet Boost: A reply to a high-performing post on the Bitcoin Magazine timeline to drive organic reach.
• Paid Ad: A targeted, off-timeline ad optimized for clicks, conversions, and brand awareness through segmentation and A/B testing.
Instagram Story Ads
• Ads targeting a pre-defined audience, expanding the reach and boosting engagement beyond X.
Display Ads on BitcoinMagazine.com
• 2-week banner ad campaign
• Custom sizes: 728x90 (menu), 800x1000 (hero), 970x250 (banner), 300x250 (side)
• Homepage ad slot feature for the duration of the campaign.
Newsletter Feature
• 2 ad features in Bitcoin Magazine's Daily Newsletter, sent to over 50k active subscribers, to further drive awareness and conversion.
Performance Reporting
Post-campaign report includes:
• Social Ads: Impressions, clicks, and CTR
• Display Ads: Performance by ad size and placement, tracked via custom URLs
• Newsletter Ads: Impressions, open rates, and CTR.
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