Jeff Booth is a visionary leader, technology entrepreneur and best-selling author of The Price of Tomorrow – Why Deflation is Key to an Abundant Future.

With his expertise in technology, system thinking and design, he is at the forefront of a transition from an economic system built for the past, and one built for the future.Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, FastCompany, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he wasnamed BC Technology Industry Association’s (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs.

He is a Founding Partner of Ego Death Capital, Co-Founder of Addy and NocNoc, and serves on the boards of Terramera, Cubic Farms, as well as numerous advisory boards. He has been a Young Presidents Organization member since 2004 and contributes time as a Founding Fellow on the Creative Destruction Lab.

In his downtime, Jeff can be found at the lake playing his guitar around a campfire with his family and friends, enjoying watersports or skiing at local Vancouver mountains. He is also dedicated to learning and reads about 50 books a year.