Michelle Phan is a digital pioneer, who trail-blazed the world of beauty on YouTube. With a growing global community of over 10 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator, and has been featured on Forbes 30 Under 30 list in the category of Art and Style, Inc.’s 30 Under 30 Coolest Entrepreneurs, and Fast Company’s Most Creative People in Business.

In 2011, Michelle co-founded ipsy, the world’s largest beauty community, anchored around sampling and entertainment. In 2017, Michelle acquired EM Cosmetics, a beauty brand she founded for today’s modern consumer.

Being self-funded and completely independent for the first time in over a decade after her first YouTube video, she continues to evolve with the ever-changing online landscape. Most recently, Michelle invested in Lolli, a rewards company which gives shoppers bitcoin cashback for online purchases. She is currently focused on leveraging blockchain technologies to create newer and more efficient infrastructures to empower the next generation of online users and creators.